Monday, January 31, 2011
Monday, October 25, 2010
Benefits of Pay Per Click Management services
Pay Per Click Management services can provide a great deal of benefits to the online businesses. If you have an online business model,you are dealing in a very dynamic and forever changing and evolving environment. You need an expert business strategy that is less time consuming and highly effective in maintaining your business. Pay per click, commonly known as PPC, is an online advertising technique in which your links are listed as sponsored links in the search engines. In this advertising model your advertisement is placed in the text format on the results pages of the search engines. The location specified is to the side and on top of the organic search results. Now, the questions arises that why it is called as pay per click. Well, it works on a very simple concept that the website owner needs to pay only on clicks for the advertising campaign. Now, let's proceed discover the main advantages of this very popular and successful advertising method:
• Provide immediate results: PPC is undoubtedly a very fast online advertising method which delivers immediate results in terms of fetching visitors to a website.Once a PPC campaign is designed, your ad will be visible on the search result page.
• Control on campaign cost: You have complete control over your campaign estimation and budgeting. You pay for every click and the cost increases with the raise in the listing of your ad. That means the higher you are placed, the more you have to pay.
• Highly useful for seasonal advertising: If you have seasonal products and services then PPC can be of great use to you. PPC ad campaign can help you produce a strategic campaign during the required time frame. You have the freedom to define Ad scheduling where you have the option to choose the exact days and even hours for which you want to run your campaign.
• Ease of targeting the customers globally: A key benefit of using pay per click management services is that you can target your intended audience geographically. Physical presence is not required which gives you easy access to the qualified visitors globally. You just need to select the country you want to target and you will have the qualified visitors on your website.
Using pay per click management services can definitely help you achieve great success in your online business.
• Provide immediate results: PPC is undoubtedly a very fast online advertising method which delivers immediate results in terms of fetching visitors to a website.Once a PPC campaign is designed, your ad will be visible on the search result page.
• Control on campaign cost: You have complete control over your campaign estimation and budgeting. You pay for every click and the cost increases with the raise in the listing of your ad. That means the higher you are placed, the more you have to pay.
• Highly useful for seasonal advertising: If you have seasonal products and services then PPC can be of great use to you. PPC ad campaign can help you produce a strategic campaign during the required time frame. You have the freedom to define Ad scheduling where you have the option to choose the exact days and even hours for which you want to run your campaign.
• Ease of targeting the customers globally: A key benefit of using pay per click management services is that you can target your intended audience geographically. Physical presence is not required which gives you easy access to the qualified visitors globally. You just need to select the country you want to target and you will have the qualified visitors on your website.
Using pay per click management services can definitely help you achieve great success in your online business.
Saturday, September 20, 2008
Search Engine Optimization
Why Search?
Finding Prospects
S E O B O O K
2
The Goal of a Search Engine
Search Engine Relevancy:
3
S E O B O O K
crawled page is that you can get your new sites, pages, or projects crawled quickly by linking to them from a powerful or frequently changing page.
The Index:
The index is where the spider collected data is stored. When you perform a search on a major search engine, you are not searching the web, but the cache of the web provided by that search engine (its index). Search engines organize their content in what is called a “reverse index.” It sorts web documents by words in a language. When you search Google and it displays 1-10 out of 143,000 website it means that there are 143,000 web pages which either have the words in your keyword phrase on them, or have inbound links containing the words in the phrase.
Search Interface:
Search Algorithm Shifts:
Relevancy wins distribution!
Origins of the Web
S E O B O O K
earch engines take advantage of reverse broadcast networks to help save you time and money. Search allows you to "sell what your customers want, when they want it!"
Finding Prospects
I had just finished reading Permission Marketing when I exchanged in one of the most interesting chat sessions of my life. A random kid from California instant messaged me to say hello. In much the same way as other marketers do, he scouted the web to find his ideal client. This guy searched through Yahoo! profiles and found that on my profile I wrote that I collected baseball cards. He wanted to know if Barry Bonds was my favorite player. He told me he had over 16,000 Barry Bonds cards. I told him that I had an autographed serial numbered Barry Bonds rookie, but baseball cards did not mean much to me anymore. I asked if he did business over the internet. He, of course, said no. It was clear to me why. He had no way to display any of his cards, and he was using spam to contact people. I asked him if he wanted to have a website on which to sell his cards. He told me he couldn't afford it. He said that it was too expensive. What is a fair price for limitless distribution? Baseball cards usually drop in value rather sharply once a player retires. Not only does the price drop, but demand plummets. It’s a ogarithmic loss of value. I have picked up Robin Yount and Dave Windfield rookies for $5 and $8 each (both cards went for $100 or more in their heyday.)
This kid wanted to buy my autographed Barry Bonds rookie card to add to his 16,000 Bonds cards that he will never sell, thinking he was doing business. I sold baseball cards back in high school, and I knew how to do it well. I did not learn it well the first day either. I was trying to sell expensive cards to people who did not want to spend much money. What solution did I learn? "Sell what your customers want, when they want it!" I still displayed some of my $400 and up baseball cards, just to get the oos and ahhs. Once you have a crowd many people follow just to see what is going on then you can make sales. I knew I would not sell these cards. So what did I change?
1This kid wanted to buy my autographed Barry Bonds rookie card to add to his 16,000 Bonds cards that he will never sell, thinking he was doing business. I sold baseball cards back in high school, and I knew how to do it well. I did not learn it well the first day either. I was trying to sell expensive cards to people who did not want to spend much money. What solution did I learn? "Sell what your customers want, when they want it!" I still displayed some of my $400 and up baseball cards, just to get the oos and ahhs. Once you have a crowd many people follow just to see what is going on then you can make sales. I knew I would not sell these cards. So what did I change?
S E O B O O K
I created a display case with stacks of all the major stars and local popular players। Each card was $1। It did not matter if the card was worth 25 cents or $4, I just put $1 on each of them। I kept up with whom was doing well and would buy up all the singles of people that were about to become popular। Buy price ranged from 3 cents to a quarter a card. Most of them I bought sold within a month or two. With search you do not hunt for your customers। While they are actively
interested in your products or services they hunt for you. By taking the time to go through their junk and making ordering simple I made money. That $1 display case was a gold mine. Usually that case sold more than my good cases did and I had small investment (other than taking the time to organize the cards). I decided I would do this kid a favor and send him a free book on marketing from my favorite author. When I asked him if he wanted a free marketing book he
spouted off Eminent lyrics. He got angry when I was trying to help him. He stated a few of the lines around I'd rather put out a mother **** gospel record All of his frustration he felt, all of his anger, and all the time he wasted were unnecessary. That is why search is powerful. You do not hunt for your customers, they hunt for you. You pick the keywords and the customer picks you. You not only "sell what your customers want," but you also sell it “while they are actively looking for it.” Interactive Elements Resources cited: Permission Marketing (by Seth Godin) is a book about how to make many micro sales gaining permission with each sale. (http://www.amazon.com/exec/obidos/ASIN/0684856360/)
• List 5 problems your products solve. Which of these problems are most important to your target audience? Is there a problem your product solves that no other products do?
• List 10 terms or phrases your target audience would search for to find your products.
• Calculate the time you spend prospecting clients and the value of that time.
• Calculate the money you will save if you cut that time in half by ranking well for a few of the terms you listed.
interested in your products or services they hunt for you. By taking the time to go through their junk and making ordering simple I made money. That $1 display case was a gold mine. Usually that case sold more than my good cases did and I had small investment (other than taking the time to organize the cards). I decided I would do this kid a favor and send him a free book on marketing from my favorite author. When I asked him if he wanted a free marketing book he
spouted off Eminent lyrics. He got angry when I was trying to help him. He stated a few of the lines around I'd rather put out a mother **** gospel record All of his frustration he felt, all of his anger, and all the time he wasted were unnecessary. That is why search is powerful. You do not hunt for your customers, they hunt for you. You pick the keywords and the customer picks you. You not only "sell what your customers want," but you also sell it “while they are actively looking for it.” Interactive Elements Resources cited: Permission Marketing (by Seth Godin) is a book about how to make many micro sales gaining permission with each sale. (http://www.amazon.com/exec/obidos/ASIN/0684856360/)
• List 5 problems your products solve. Which of these problems are most important to your target audience? Is there a problem your product solves that no other products do?
• List 10 terms or phrases your target audience would search for to find your products.
• Calculate the time you spend prospecting clients and the value of that time.
• Calculate the money you will save if you cut that time in half by ranking well for a few of the terms you listed.
2
The Goal of a Search Engine
Search Engine Relevancy:
Many people think search engines have a hidden agenda, or that they just do not like them. This simply is not true. The goal of the search engine is to provide high quality content to people searching the internet. Search engines with the broadest distribution network sell the most advertising space. As I write this, Yahoo! and Google are considered the search engines with the best relevancy. Their technologies power the bulk of web search. The Problem Listing a New Site: The biggest problem new web sites have is that search engines have no idea they exist. Even when a search engine finds a new document it has a hard time determining its quality. Search engines rely on links to help determine the quality of a document. Parts of a Search Engine:
While there are different ways to organize web content, every crawling search engine has the same basic parts. Each consists of:
• a crawler
• an index (or catalog)
• and a search interface Crawler (or Spider):
The crawler does just what its name implies. It scours the web following links, updating pages, and adding new pages when it comes across them. Each search engine has periods of deep crawling and periods of shallow crawling. Rapidly changing or highly important documents are more likely to get crawled frequently. The frequency of crawl has no effect on search relevancy; it simply helps the search engines keep fresh content in their index. The best benefit of having a frequently.
While there are different ways to organize web content, every crawling search engine has the same basic parts. Each consists of:
• a crawler
• an index (or catalog)
• and a search interface Crawler (or Spider):
The crawler does just what its name implies. It scours the web following links, updating pages, and adding new pages when it comes across them. Each search engine has periods of deep crawling and periods of shallow crawling. Rapidly changing or highly important documents are more likely to get crawled frequently. The frequency of crawl has no effect on search relevancy; it simply helps the search engines keep fresh content in their index. The best benefit of having a frequently.
3
S E O B O O K
crawled page is that you can get your new sites, pages, or projects crawled quickly by linking to them from a powerful or frequently changing page.
The Index:
The index is where the spider collected data is stored. When you perform a search on a major search engine, you are not searching the web, but the cache of the web provided by that search engine (its index). Search engines organize their content in what is called a “reverse index.” It sorts web documents by words in a language. When you search Google and it displays 1-10 out of 143,000 website it means that there are 143,000 web pages which either have the words in your keyword phrase on them, or have inbound links containing the words in the phrase.
Search Interface:
The search algorithm and search interface are used to find the most relevant document in the index based on the user search. First the search engine tries to determine user intent by looking at the words the searcher typed in. The search engine breaks this down via keyword vectors and compares this to their database to find the most relevant results. In most major search engines a portion of the relevancy calculations are stored ahead of time and some of them are calculated in real time.
Search Algorithm Shifts:
Search engines such as Google and Yahoo! often update their algorithm dozens of times per month. Often times when you see changes in your rankings it is due to an algorithmic shift or something else outside of your control. Usually if you change something on a page it is not reflected in the search results that same day or the next day.
Relevancy wins distribution!
The more times a search leads to desired content, the more likely a person is to use that search engine again. If a search engine works well, a person does not just come back, they also tell their friends about it, and they may even download the associated toolbar. The goal of all major search engines is to be relevant. If they are not they will fade (as many already have).
Origins of the Web
The web started off behind the idea of the free flow of information as envisioned by Tim Berners-Lee. He was working at CERN in Europe. CERN had a somewhat web-like environment in that many people were coming and going and worked on many different projects. This helped lead some of the ideas behind his eventual World Wide Web creation. Tim created a site which described how the web worked and placed it live on the first server at info.cern.ch. Europe had very little backing or interest in the web.
4S E O B O O K
back then, so US colleges were the first groups to set up servers. Tim added links to their server locations to his directory known as the Virtual Library. Current link popularity measurements usually show college web pages typically have higher assumed value than most other pages do. This is simply a function of the fact that the roots of the WWW started in lab rooms at colleges. It was not until the mid to late 1990’s that the web became commercialized.
Early Search Engines The web did not have sophisticated search engines when it began. The most advanced information gathers of the day primitively matched file names. You had to know the name of the file you were looking for to find anything. The first file that matched was returned. There was no such thing as search relevancy. The lack of relevancy is what lead to the early popularity of directories such as Yahoo!. Overture was launched as a pay per click search engine in 1998. While the Overture system was profitable most portals were still losing money. The targeted ads they (as well as Google AdWords) delivered grew in popularity and finally created a functional profit generating business model which powered large scale general search engines.
Many search engines such as AltaVista and later Inktomi were industry leaders for a period of time, but the rush to market and lack of sophistication associated with online marketing prevented these primitive machines from having functional business models.
Early Search Engines The web did not have sophisticated search engines when it began. The most advanced information gathers of the day primitively matched file names. You had to know the name of the file you were looking for to find anything. The first file that matched was returned. There was no such thing as search relevancy. The lack of relevancy is what lead to the early popularity of directories such as Yahoo!. Overture was launched as a pay per click search engine in 1998. While the Overture system was profitable most portals were still losing money. The targeted ads they (as well as Google AdWords) delivered grew in popularity and finally created a functional profit generating business model which powered large scale general search engines.
Many search engines such as AltaVista and later Inktomi were industry leaders for a period of time, but the rush to market and lack of sophistication associated with online marketing prevented these primitive machines from having functional business models.
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